Cost per enquiry

Enquiries for your business, at the cost you set

You tell us your trade, your area, your budget and what an enquiry is worth to you. We build, launch and optimise your Google, Facebook and Instagram campaigns to reach people who need what you do. You only pay on performance.

Cost per enquiry set by you
Pay on performance
No commitment
How it works

You set the target, we go and find the enquiries

Armada builds, launches and optimises your Google, Facebook and Instagram campaigns for you. You follow your enquiries from your space.

1

We start from your trade and your area

What you do, where you do it, what an enquiry is worth to you. That's where the targeting starts.

2

We build and launch, nothing to prepare

You launch from your space, we put visuals, copy and campaigns live within 48 business hours. No brief to write.

3

We optimise towards your cost per enquiry

Every euro is steered towards that number, day after day.

Why Armada

A system that counts enquiries, not jargon

We count enquiriesNo impressions, no CPM. We count enquiries that landed in your inbox.
Your trade, in your wordsNo list to pick from. You write what you do: targeting and messaging start there, then adjust on what actually comes through.
Your area, or the whole countryA town and its surroundings, a region, or everywhere if you sell online. Your ads are shown there and nowhere else.
You pay on results onlyIf the cost per enquiry isn't met, that's our problem, not your invoice.
What lands in your inbox

What an enquiry actually looks like

Not a statistic. This is what arrives.

New enquiryIn your inbox
  • Full name
  • Phone and email
  • Town and postcode
  • What they need: in a few words
  • Timeframe: as soon as possible, within the month, just researching

It reaches you the moment it's submitted.

Set my target
You set the budget and the target cost

We prepare your space with these answers. It opens as soon as you confirm your email.

A town, a region, or “the whole country” if you work everywhere: that is where your ads are shown.
€
€
Monthly budget between €150 and €5,000. You set the target, we build the whole machine around it.
The link to confirm your address and open your space arrives by email. We never share your details.

Confirm your email

We sent a link to . Click it, then on “Confirm my email”: your space opens, no password needed. You launch your campaigns there in two minutes; they are live within 48 business hours.

Not received? Check your spam folder.

FAQ

Frequently asked questions

How does the target cost per enquiry work?
You decide the most an enquiry is worth to you, and your monthly budget. We steer every campaign towards that number: what costs more gets cut, what costs less gets scaled. You see what's spent and what it returns. If the target isn't met, that's our problem, not your invoice.
What counts as an enquiry?
Someone in your area who needs what you do and leaves their contact details so you can call them back. Not a simple click. Before you call back, you know what they are looking for, where they are and when they need it.
My trade isn't on any list. Does this still work?
There is no list. You write your trade on the form, in your own words: targeting and messaging start there, then adjust on the enquiries that actually come through.
I sell online, or work anywhere in the country. Is that possible?
Yes. Enter “the whole country” as your area: your ads are shown everywhere. If you only work near you, a town and a radius are enough.
Aren't these just people browsing?
Some are researching, and that's normal. If the standard of enquiry isn't where you want it, we raise the target cost to reach people further along. It's a setting.
I don't have a website. Is that a problem?
No. We prepare a landing page for your ads: all we need is your company name (or company number) and your area.
What happens after the form?
You receive an email to confirm your address. Click its link, then on “Confirm my email”: your space opens, no password needed, with your answers already saved. You launch your campaigns there in two minutes; they are live within 48 business hours, Saturdays and Sundays do not count.
Do I need to supply visuals or copy?
No. We create the visuals and the copy for your ads.
Which platforms do you run on?
Google, Facebook and Instagram, depending on what makes sense for your business: some clients run on both, others on one. You do not need a Facebook Page: we run your ads from ours.
Is there a commitment?
None. No subscription, no minimum term.