Cost per valuation request
Valuation requests in your patch, at the cost you set
You set your budget and what a valuation request is worth to you. We build, launch and optimise your campaigns (Google, Facebook, Instagram, TikTok) to reach homeowners in your patch who are thinking of selling. You only pay on performance.
Registrations closed for now · 247 professionals on the waitlist
Cost per request set by you
Pay on performance
No commitment
How it works
You set the target, we go and find the sellers
Armada is an AI-native growth system that runs on its own. AI agents build, launch and optimise your campaigns across Google, Facebook, Instagram and TikTok. Our media buyers supervise and make the calls.
1
We map your patch
Your area, your competitors, the properties you want on your books. That's where the targeting starts.
2
We build and launch, nothing to prepare
Visuals, copy and campaigns live in under 4 hours. No brief to write.
3
We optimise towards your cost per valuation
Every pound is steered towards that number, day after day.
Why Armada
A system that counts in instructions, not jargon
We count instructionsNo impressions, no CPM. We count valuation requests that landed in your inbox.
The homeowner before the agent down the roadWe reach them early, often before they've decided to sell. Not on a portal where they're already comparing three windows.
Selling horizon on every recordWithin 3 months, within the year, or just researching. You know who to call first before you even pick up the phone.
You pay on results onlyIf the cost per valuation request isn't met, that's our problem, not your invoice.
What lands in your inbox
What a valuation request actually looks like
Not a statistic. This is what arrives.
New valuation requestIn your inbox
- Full name
- Phone and email
- Property address or postcode
- Property type: house, flat, land
- Approximate size
- Selling horizon: within 3 months, within the year, just researching
It reaches you the moment it's submitted.
Set my target
You set the budget and the target cost
We're not taking new registrations at the moment.
247 professionals are already on the waitlist.
247 professionals are already on the waitlist.
Leave your details to join it. We'll be in touch as soon as a place opens in your area.
Your online presence
Your target
£
£
You set the target, we build the whole machine around it.
You set your target now. When a place opens, we start from it, not from scratch.
Contact
At least one of the two so we can get back to you.
We're saving your registration
Reading your business…
Studying your market…
Locking on to your cost per valuation request…
You're on the waitlist
We're full for the moment. Places open up regularly, and we'll be in touch as soon as one opens in your area, to set the launch around your cost per valuation request.
Target cost set with you
Pay on performance
No commitment
FAQ
Frequently asked questions
How does the target cost per valuation request work?
You decide the most a valuation request is worth to you, and your monthly budget. The agents steer every campaign towards that number: what costs more gets cut, what costs less gets scaled. You see what's spent and what it returns. If the target isn't met, that's our problem, not your invoice.
What counts as a qualified valuation request?
A homeowner in your patch who has submitted a request with their contact details, the property address or postcode, property type, approximate size and selling horizon. So before you pick up the phone, you know whether you're speaking to someone selling within three months or someone still researching.
Aren't these just curious homeowners?
Some are researching, and that's normal. Nobody sells a property on impulse. That's why the selling horizon is on the form: you sort before you call. If the intent level isn't where you want it, we raise the target cost to reach further-along profiles. It's a setting.
I'm already on the property portals. Isn't this the same thing?
No. On a portal you're visible to people already looking to buy. Here we reach the homeowner earlier, before they've picked an agent, often before they've decided to sell.
What if they've already instructed another agent?
It happens, as with any source of contacts. That's exactly what the selling horizon flags up: a homeowner selling within three months who is still asking for a valuation usually hasn't signed. If the rate looks too high to you, we raise the target cost to reach further along the intent curve.
What property types do you target?
The ones you want on your books. House, flat, land, and the size bracket that interests you. Targeting and messaging are pointed at that, then adjusted on what actually comes through.
What happens after I join the waitlist?
Your target is stored with your details. As soon as a place opens in your area, we call you, and campaigns can be live within 4 hours, with no further prep.
Do I need to supply visuals or copy?
No. Everything is generated by the agents and signed off by our media buyers.
Which platforms do you run on?
Google, Facebook, Instagram and TikTok. The split depends on your patch and your results, and it shifts continuously.
Is there a commitment?
None. No subscription, no minimum term.